EMPOWERING PEOPLE & PLANET
Human-I-T creates equitable access to opportunity by providing devices, internet access, digital skills training, and tech support for communities left on the wrong side of the digital divide—while at the same time, empowering businesses and organizations to do good by diverting technology from landfills to protect our planet.
They hired me, ongoing, to work on projects that better resonate with their various audiences. They have used my expertise to convert more individuals to customers, reach more businesses looking to dispose of their tech, and increase donations.
Targeted Sales Email Marketing Experiment
This specific campaign was created to see if Human-I-T could generate more revenue from its newly launched online store.
Audience: Low-income students and parents of students
List Size: 24,000
Average Open Rate: 32%
Average CTR: 5.68 %
Created 20% increase in revenue from online store.
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Looking for Blogs?
Human-I-T had a monetized blog before I started working on them, but their SEO Content Manager needed someone to continue that work with well-researched, SEO optimized, authoritative (but friendly) articles that continued to convert. Their staff also takes articles I create to use during presentations for government agencies and large corporations they're seeking to partner with.
"Over the past three months, these blogs have already done wonders for our site. We've witnessed a 51% increase in the number of impressions for our URLs for all queries with the word internet (65,900 in Q3 vs 99,800 in Q4 so far) and a proportional increase in clicks over that same time period (202 in Q3 vs 412 in Q4 so far) off those same queries!" - Lo Terry, SEO Content Manager
