NC's NONPROFIT SOCIETY FOR CPAs
NCACPA is the essential resource for North Carolina CPAs, providing professional and personal development courses & events, networking & social opportunities, and career resources. I oversee the creation, curation, and distribution of content across various platforms to engage an audience and achieve business goals. I wear multiple hats, from strategizing and coordinating with writers and designers to analyzing metrics for performance improvement.
Emails that make cents
This project involved creating new messaging for the NC CPA Foundation's fundraising efforts, which provides scholarships to accounting students. Compared to the year prior's messaging, this campaign increased donations by 25%.
DEI Website Creation
This project was collective effort to demonstrate to our membership and those who visit the NCACPA website that the Association truly believes and is committed to upholding and fostering diversity, equity, and inclusion internally, within the organization, and externally, within the accounting community.
I worked very closely with the designer and DEI Resource Group to create the copy and content strategy for this entire site.
Ditching Stuffy Socials
The accounting industry is notoriously suits and ties and all things straight-laced. NCACPA is a part of the movement to change the view on accounting to look, feel, and BE more modern in order to attract more young, talented professionals to the industry.
Modernizing the NCACPA brand on socials has increased interactions by 127% and post clicks by 93%.
